Substack

What it is

Writers and other creators publish free or subscriber-only posts, audio, video, podcasts, or live content, build an email subscriber list, and charge recurring subscriptions directly to readers. Substack supplies publishing, community, and payment infrastructure while creators retain ownership of their content and list. Starting is straightforward, but paid publications keep 90% before credit-card processing fees, and revenue depends on converting and retaining paying subscribers rather than simply publishing.